The Effect Of Own It On The Body: 30 Day Wellness Challenge

Updated: Jun 16, 2020

My personal coaching practice, OWN IT is about creating lifelong, substantial change based on habit formation focused on the long term. Through my work with countless high-performance teams and individuals, it became apparent to me that training needs to be holistic. It isn’t just about fitness and nutrition, but it’s also about hydration, supplements, sleep, and recovery. Equally important, it’s never a “one size fits all.” Everyone is different.

As an experiment in the importance of healthy habits, I decided to break some of my own and eat whatever I wanted for a couple of months to see what would happen. Predictably, I found myself putting on weight and ultimately, I gained about 15 pounds. This gave me a golden opportunity to re-ignite positive habits by using the OWN IT system on myself during the month of June as I continued to coach the broader OWN IT community.

When people become a part of the OWN IT community, it really is a community in every sense of the word. There is a monthly social hour with everyone, there are 1-2 one-on-one coaching calls every month for guidance and accountability, and three retreats a year in luxurious places. It’s all about that foundational and fundamental habit change and learning what that is all about, while focusing on the wellness aspect.

Through my 30-day challenge starting in the month of June, I wanted to illustrate the impact of consistency and lifestyle on results.

Here are my personal starting numbers:

  • 187.2 lbs

  • 231.75" total body inches

  • 12.3% body fat

The 30-Day Challenge Routine


3 times per day

  • Morning: Can-i-Fresh

  • Noon: Can-i-Fresh

  • Night: Can-i-Sleep

  • Throughout the Day: Can-i-Mend cream as needed


Together with OWN IT community - Different programming customized per individual

  • Four live workouts per week with the Own IT community

  • Three 20-minute recovery workouts choice of yoga, mediation, core

  • Three light runs (15-20 minutes) or bike per week

  • Total 3.5 hrs a week


Nothing is tracked...simply habit based

  • Amino acids prior to working out

  • Protein supplements post workout

  • Monitor portion sizing and portion control per day

  • Must have 2 drinks 2x per week (4 drinks/week)

  • Must have 4 "treats" (1 serving) per week

  • Take pictures of food through the week

While the pandemic left many people struggling to structure a new fitness routine without the support of their usual gym and in-person trainers, fitness tracking apps such as Whoop and a Zoom video connection made this remote training program possible.

Data from the Whoop app, including resting heart rate, quality of sleep and heart rate variability, strain, sleep quality (time in bed vs. time sleeping, disturbances, REM) and body measurements allow us to get a completely objective view into how small habit changes can yield huge results…faster than we expected.

Here are my new numbers from Week 1 where I saw immediate improvement.

  • 186.4 lbs

  • 229.8" total body inches

  • 11.2% body fat

The graph below shows a full month view from May to when the challenge began the first of June. Here are some things worth pointing out.

1- Notice that the “day strain” for the entire month of may fell mostly in the 10-13.9 category with very few days above 14.

2- The majority of my recoveries were in the 34-65% range

3- There were 3 groups of multiple days (3 days) where day strain did not get above 10, and the corresponding recovery were 67-100 (Green)…this means the primary reason for a high recovery was simply because my activity was not great enough.

4- May 19 and May 31 show a great relation to high strain days and quality recovery over the next 24-36 hours as an example.

For the sleep data it is important to note that:

1- my sleep performance for May was 83% of what I required. Meaning I got an average of 7:12 hours of sleep when I required 8:36 (on average).

2- The restorative sleep, which is vital to mental and physical recovery had a total of 2:03 for REM sleep and 1:23 for Slow Wave Sleep per night.

3- Notice the variance between sleep values on the graph below for all of May (we will compare that to the one for June coming up)

-Note that the sleep and recovery scores were 25% higher in even week 1 of applying the OWN IT system than they were over the whole month of May.

-Note the average Day strain was 11.4 vs 9.8 for all of May

-Recovery scores were similar with 3-Green 3-Yellow 1-Red

In a short series of weekly blog posts, I’ll walk through the results in June and a few of the surprising conclusions I came to through the data tracking.

Look for next week’s blog post where I’ll share more.

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